In this article, we are going to share ideas for creating content on the website. We are going to cover the importance of content in SEO, what to avoid, what is the importance of fresh content in SEO, and many more.
Ideas for Creating Content on the Website
The Importance of SEO
Whenever we are creating some content for our website, we should always ask ourselves, what value does this content provide to the user? Google’s main goal is to provide useful and relevant results to the user. So, for this reason, Google’s algorithm analyzes millions of websites and returns the website that it believes that website is answering the query the best.
For example, if someone searches for a smartwatch, Google is going to return websites that all talk about smartwatches, or that sell smartwatches on them. There may be websites that talk about smartwatches and if our website is one of the few websites that has extremely high content, like no spelling errors, perfect grammar, and the content is formatted correctly, then Google will most likely return our website to the user in top of the results. If our website doesn’t have high-quality content, Google will lower its ranking resulting in it not appearing at the top of the results.
Review the Competition
One of the best methods we can use to get content ideas for our website is to review the competitors in our niche and see what they are writing about. This is a very simple and powerful method as our competitors have already done the research of keywords and produced the content. We can check their websites see what they wrote about, and check which articles are relevant to our websites.
To do this, we just need to go to Google and type a keyword. You will get a list of results that rank on top. Open those links go through their list of articles and figure out what topics from their articles suit our website.
Avoid This When Creating Content
One thing we need to be aware of while writing the content for our website is to avoid the massive text blocks. We need to include more subheadings and images wherever we feel they are relevant. Imagine a website that has a blog post with long content without any subheadings and images and another website that has a blog post with proper subheadings and images in between which makes the divide between content that makes it look appealing, what would you prefer to read?
So, whenever we write content we need to consider the experience users going to have while reading the post. If a user stays longer on the post, Google takes it as a positive sign and makes that website rank higher.
The Importance of Fresh Content in SEO
Google’s job is to serve up the best search results for the people who are looking for information. Google wants the content that it serves to be fresh and up to date and that is typically the best type of content out there available. There’s a fresh content algorithm and by adding it to our website, we can take advantage of it.
We need to add at least one blog post per month which gives Google the indication that we care about our website and this satisfies Google’s fresh content algorithm.
In the case of old content on our website, we need to update as per the time with new data like adding new content, removing irrelevant content, changing a picture or adding a video, etc. Google will track all of our content and check the fresh content. If it satisfies the query, It will show our website to the users.
The Importance of Length of the Content
Some people think the content should be at least 500 words, some say 1000 words and some say 5000 words. As per the Google forums, they say, not to look at the word count and write content relevant to the topic.
However, we still have some doubts about whether our content will rank or not if our blog is very low in terms of the length of the content. To fix this, we have found a method to calculate the length of the article without worrying about what should be the length.
Let’s pick 3 top results of a particular keyword from Google and check the length of their articles. For example, the first article is of length 1200 words, the second one has 1000 words and the third one has 1400 words, we will take the average length of these 3 articles.
Here the average length would be 12 words and that would be the length of the article we need to target to our content. We will add a little more like 10% to 1200 words to our content which will help our website rank better.